The Durutti Column would strongly begin the nineties by releasing the album 'Obey The Time' on Factory Records, yet by the end of 1992 Factory Records would go bust and there would be little or no output from the group. In 1994, Factory Records would be resurrected as Factory Too, and Vini Reilly, who IS The Durutti Column, would become one of the first groups on the label. But by the end of the decade Factory would closed (again) and Vini would sever all his ties with Factory and Tony Wilson. The following years would become one of the most artistically creative periods of Vini's long and varied career.

At the end of 2004, events would again turn full circle as The Durutti Column negotiated a new deal with F4, the fourth generation of Factory Records, capping a year which was also the band’s most successful to date.